No matter how difficult it may be to deliver this word - I am going to do it. I cannot remember the last time I actually developed a full blog post (not saying there haven't been many messages to post) in contrast to commenting and reviewing other posts, stories and articles. It's important for me to remember that no matter how many others are writing and expressing views and/or educating readers it is just as essential for me to continue launching my voice. It's not enough to allow others to speak for you as it is for others to confirm what you have said. This is not really the basis of this post but rather a great segue into the main points for this post.
One of the hardest challenges a leader continually confronts is advising others and getting them to implement what you have advised. I have this all too often, especially as a consultant in advising others in regard to their businesses or organizations. I particularly notice this among the "Boomers" in business. I happen to be one myself so this is not aimed as an age bias but rather a significant generational difference. Oftentimes, I find this group much more reluctant to embrace social engaging as compared to others because the societal rule of the day back then was to be discreet, conservative, keep a tight lid on it and so forth. Not true nowadays. Please don't get me wrong, I'm not one for sharing every meal portion swallowed during the days activities however, social engagement in business is crucial. This cannot be stressed enough. Unfortunately, many [Boomers] do not share this fact. It's interesting to see how this will eventually affect business and social relations over the long run.
All too often I found myself repeating the same information to the same group. If there had been significant measurable change occurring I would have gladly repeated the message even now. What has occurred is the irrecoverable time and attention lost to other matters that have led to dire consequences in business, both financially and expansively. After a lot of reflection I was able to conclude that although I was delivering the "right" message, it was the unresponsive or reluctant audience that caused the disconnect. The audience continued to revert back to the outdated processes that no longer work. It was the same effect many experienced when Microsoft faded out XP Operating System and introduced Windows 7...we balked. I thought it was the wrong message but eventually had to come to terms that it was the right message - it was simply the wrong audience.
No matter what that message is, if it has significant relevance toward moving forward, advancing and being productive in positive and strategic ways professionally and/or personally - then it's the right message!!! Is not advancement that which the majority of humans seek?
Here's what happens when you constantly repeat yourself to the same audience:
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Photo credit: Presentation Expressions |
One of the hardest challenges a leader continually confronts is advising others and getting them to implement what you have advised. I have this all too often, especially as a consultant in advising others in regard to their businesses or organizations. I particularly notice this among the "Boomers" in business. I happen to be one myself so this is not aimed as an age bias but rather a significant generational difference. Oftentimes, I find this group much more reluctant to embrace social engaging as compared to others because the societal rule of the day back then was to be discreet, conservative, keep a tight lid on it and so forth. Not true nowadays. Please don't get me wrong, I'm not one for sharing every meal portion swallowed during the days activities however, social engagement in business is crucial. This cannot be stressed enough. Unfortunately, many [Boomers] do not share this fact. It's interesting to see how this will eventually affect business and social relations over the long run.
All too often I found myself repeating the same information to the same group. If there had been significant measurable change occurring I would have gladly repeated the message even now. What has occurred is the irrecoverable time and attention lost to other matters that have led to dire consequences in business, both financially and expansively. After a lot of reflection I was able to conclude that although I was delivering the "right" message, it was the unresponsive or reluctant audience that caused the disconnect. The audience continued to revert back to the outdated processes that no longer work. It was the same effect many experienced when Microsoft faded out XP Operating System and introduced Windows 7...we balked. I thought it was the wrong message but eventually had to come to terms that it was the right message - it was simply the wrong audience.
![]() |
Photo credit: Microsoft, Inc |
No matter what that message is, if it has significant relevance toward moving forward, advancing and being productive in positive and strategic ways professionally and/or personally - then it's the right message!!! Is not advancement that which the majority of humans seek?
Here's what happens when you constantly repeat yourself to the same audience:
- Drain (Burn-out). The exciting thing about advancing and growing is experiencing something 'new'. We love the feel of new money, we enjoy the smell of new leather that accompanies a new car or purse (preferably Brahmin, Furla, Chanel), or the mental stimulation from discovery; whether that be a new concept of methodology it all resonates with development. Unfortunately what happens when nothing new occurs we lose anticipation or expectancy from our stimuli. We're all motivated when we expect a certain element of change to occur in our lives. If not, it becomes nothing more than the same ol' soup warmed over.
- Something here
- Something here
Conclusively, there's nothing more damaging to one's own growth and development than to stand still and hold others' hands who refuse to act on what you've advised. Being accountable to the time allotted each of us is crucial. One message inscribed upon my tablet that shall never be removed is this: Just because the message is not received does not make the message ineffective (of no effect). Don't change the message - change the audience.